Warner Bros to rebrand streaming service

 

Warner Bros. Discovery has announced the rebranding of its streaming service. Warner Bros. Discovery will merge HBO Max and Discovery+, as Max, which will launch in the U.S. on May 23, 2023. Max will have three pricing options: an ad-lite option, an ad-free option, and an ultimate ad-free option offering other audio-visual upgrades. Pricing for Max will start at $9.99/month and rise as high as $19.99/month for premium tiers.  Max will feature content from HBO, Warner Bros., DC, HGTV, Food Network, Discovery Channel, and TLC. Warner Bros. Discovery also committed to adding 40 new titles or seasons to the service every month.  Executives also promised better technical features than what was available on HBO Max.