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The Numbers: TikTok is the most engaging social media app for those aged 16-25 in the United States, garnering 13 hours of usage on average every week. Uses: TikTok's high engagement is due to its many use cases. 74% of users use it as their primary search engine, with 28% making over 100 searches per month. Popularity: Despite its high engagement rate, TikTok is the third most popular social media app in the demographic when measured by the percentage of users. It trails both YouTube and Instagram. |
