Kind Snacks has launched digital activations

 

Kind Snacks has launched digital activations for its new Kind Almond Acres Initiative. The project, which is a three-year regenerative agriculture project in California, is a central part of Kind's brand, which is centered around sustainability.  The core of the company's brand is sustainable, natural ingredients, and the company has focused on attracting environmentally conscious consumers.  Part of the digital activation includes an AR integration with Snapchat. It also consists of a landing page with video essays and VR experiences.  Kind's CMO, Kelly Solomon, said that the activations were designed to help consumers understand regenerative agriculture and learn how to be kinder to the planet.