General Mills and Mindshare are increasing efforts to combat misinformation online as concerns grow around the impact of generative AI.
Generative
AI software has quickly been adopted by brands due to its ability to
quickly create life-like conversations and images.
- General
Mills and Mindshare rate partnering with Atrium to protect the brand
using audio and video frame-by-frame analysis and human moderators to
detect AI content.
- Atrium runs on platforms like TikTok,
YouTube, and Meta, which are the spaces where General Mills is most
concerned about misinformation.
- GM is concerned as "fake news" is already common, and AI makes it more difficult for brands to protect themselves.
- General Mills and Mindshare piloted Atrium with a Yoplait campaign. They are now rolling out across more General Mills brands.
