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The Stats: As TikTok remains popular amongst teenagers, users under 13 use alternatives like Pinterest to share videos, images, and information about themselves, mimicking the use of the TikTok platform they cannot access. Downside: A recent investigation found a rise in Pinterest pages meant to sexualize young girls under 13. Marketing Opportunity: Dove's Self-Esteem Project launched a new Campaign for Kids Online safety as it partners with celebrities and charities to support children and teenagers in the digital space. Despite heavy investment in this space, Dove has failed to capture a significant market share with this demographic. |
