GoPuff launches 4/20 themes campaign

 

Gopuff, a delivery service, launched the new "I Puffed Today" campaign to celebrate 4/20.  The campaign was in the style of a political ad ahead of the upcoming election and encouraged those getting high to order food with their service.  The decision to run a 4/20-themed advertisement comes as marijuana and weed culture becomes a predominant part of social culture.  Legalization in parts of the United States and many other Western countries has also allowed companies to more freely explore opportunities to market to smokers. BIC and Jack in the Box also had their own 4/20 commercials capitalizing on the unofficial holiday.  As part of the campaign, Gopuff is conducting an out-of-home activation in Manhattan.