Impossible Foods has launched the "Mini Impact Kitchen" campaign
in collaboration with Deloitte Digital to highlight its smaller carbon
footprint compared to traditional meat production.
The campaign
leverages the popular #minifood trend on social media platforms like
TikTok, Instagram, and Twitter, where creators make miniature food in an
aesthetically pleasing manner.
- The campaign aims to showcase the lesser environmental harm of plant-based products compared to meat.
- The #minifood trend on TikTok has accumulated 2.8 billion views.
- This
campaign continues a trend of Impossible Foods focusing on its
environmental impacts as its primary marketing message. An impossible
burger has 91% less emissions than a beef burger.
- Last year, the company had a 50% increase in sales.
