Just Egg, a plant-based brand, has partnered with a Memphis nightclub and restaurant to raise funds for LGBTQ+ groups in response to Tennessee's new anti-drag law.
The Silicon Valley-based company supported the Atomic Rose's drag
brunch by offering free plant-based breakfast sandwiches during
yesterday's event.
- Just Egg is leading
a donation drive to benefit the Human Rights Campaign and the Tennessee
Equality Project. It will match customer tips given to drag performers
during the weekend show.
- In a statement, Just Egg's senior
leadership condemned the new law as "a thinly veiled attempt to divide
people and communities." Just Egg's leadership felt compelled to speak
out on Tennessee's new law because "it is part of a wave of anti-LGBTQ
legislation that is sweeping states right now."
- Just Egg has
already announced that this is the first in a series of brand-backed
events to take place in Tennessee and other locations in response to the
law.