Relevance: As the World Wide Web celebrates its 30th birthday, the Internet has revolutionized our lives and given rise to some of the largest companies in the world, with Alphabet, Amazon, and Meta ranking among the top Internet companies globally. Which brands should care: AI has a major impact on the internet industry — it is used to personalize content and develop new applications, such as self-driving cars and virtual assistants. According to IDC, a market research firm, and GroupM, a media agency, AI systems could disrupt $100B in cloud spending, $500B in digital advertising, and $5.4T in e-commerce sales. |