Madison Reed expanded its membership program with new tiers and perks.

 

Madison Reed expanded its membership program with new tiers and perks.  The hair color company runs a subscription business and plans to operate 95 physical locations by the end of 2023. Founded in 2013, Madison Reed sells hair color and hair care products through its website and at Ulta locations. Madison Reed added four tiers to its "Limitless Membership," reports Retail Dive. The options include Limitless Premier and Limitless Plus for customers who color their hair at home. Customers who use Madison's Hair Color Bars have two monthly membership options, Limitless Pro and Limitless Pro+. Madison Reed received a $33M investment last year to enhance its physical presence with 20 new retail locations.