MarketCast announced the appointment of Debra Meyer as its new chief revenue officer.

 

MarketCast announced the appointment of Debra Meyer as its new chief revenue officer.  Meyer's decades of experience leading sales teams include senior positions at Microsoft and Salesforce.  Meyer will lead MarketCast's commercial sales efforts and drive its sales strategy and opportunities across its Research and Ad Solutions businesses.  Before joining MarketCast, she served as the vice president of Agency Development at Criteo and led its sales team responsible for driving opportunities.  MarketCast CEO John Batter believes Meyer's leadership will help supercharge its client service, account planning, and sales team training and development approach. MarketCast recently launched Brand Effect, its cross-platform advertising measurement solution.