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What the numbers say: Amazon remained the most downloaded e-commerce app on Apple's App Store in the U.S. in 2022. However, it is facing competition in this space from Chinese companies as well as its traditional rivals, like Walmart. Relevance: While Amazon remains the largest e-commerce firm in the U.S. and worldwide, its continued dominance is not guaranteed. Furthermore, it should not only remain focused on its domestic competition. The number of Chinese e-commerce apps downloaded in the U.S. indicate that the strategies of Chinese e-commerce firms are working in the U.S. market. Brands that should care: D2C brands and companies that rely heavily on online sales should consider what strategies are allowing Chinese apps to become successful in the U.S. market. This is especially true for discount retailers, who should ensure that they are not beaten by Chinese competitors that have direct access to cheap products from the Chinese supply chain. |
