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What happened: Netflix set the bar early on as the movie- and TV-streaming platform to beat, keeping its annual revenue growth at an average of 25.8% from 2010 to 2022. Regular price hikes helped keep revenue growth on pace. Why it matters: Competition from Amazon, Disney, and HBO put pressure on Netflix’s costs over time. Despite revenue growth, net income has fallen dramatically since 2018.
Where to see the impact: Netflix is known to be preparing password-sharing restrictions, which have not rolled out to the U.S. yet. Launching an ad-supported plan and cost-cutting with layoffs in its movie-production operations may provide additional help. |
