Paramount explores Noggin sale

 

"PAW Patrol"

According to The Wall Street Journal, Paramount Global may sell off a majority stake in Noggin, an educational streaming service aimed at young children.

 Paramount apparently hopes to focus its content and attention on its Paramount+ and Pluto TV platforms.

  • A lot of Noggin's current programming line-up, including shows like "PAW Patrol" and "Peppa Pig," originated on Nickelodeon, the Paramount-owned cable network.
  • Much of this content currently streams on both Noggin and Paramount+.
  • According to WSJ, Paramount hopes to work with a new investor on converting Noggin into an interactive learning platform.
  • Paramount is also considering a partial sale of the BET Media Group, which includes the BET and VH1 cable networks.



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