Popeyes hires McKinney

 

Clif Bar & Company has appointed David New York as its global creative agency of record.   David New York will lead the creative work with support from Ogilvy and Ogilvy Consulting teams. The work is expected to be focused on the U.S Market.  David New York is replacing Detroit-based SMZ, the previous agency of record for Clif Bar.  David New York has expertise in brand strategy, advertising, and marketing communications. Clif Bar is positioning itself to continue its growth trajectory and remain a leader in the organic energy bar and snack market.