Disney Appoints Chief Brand Officer

 

Asad Ayaz has been appointed as the first-ever Chief Brand Officer of Disney.   This is a new role created for Ayaz and will see him report directly to CEO Bob Iger. Ayaz has been at Disney since 2010.  He will continue as President of Marketing for Walt Disney Studios in addition to his new role.  The new role will make him responsible for improving the way consumers interact with the Disney brand.  A significant part of his role will be to find new partnerships for the company.  Ayaz will also oversee the company's online and social media strategies.