Sports retailer Lids Hat Drop is launching a new store that uses an e-commerce concept based on limited-edition products.
The Houston retail outlet will be Lids HD's second location based on
its new format, which was first used in a store in Queens, N.Y.
- Lids launched an e-commerce site called HatDrop.com in 2022, which offers limited edition products.
- Stock
is "dropped" in limited quantities twice weekly, a model that was later
employed by the retailer's physical outlet in New York.
- The New York location drops limited quantities of new exclusive hats every Friday.
- The new store in Houston will include dedicated "drop" locations and allow shoppers to customize their headwear.
- Lids is the largest retailer specializing in branded headwear, with over 1,500 stores in North America, Europe, and Australia.
