Twitter has rebranded its feature that allows creators to charge for exclusive tweets and other content.
Owner Elon Musk announced “Subscriptions," which is similar to Twitter's previous "Super Follows” feature for creator monetization.
- Subscriptions
lets Twitter creators charge $2.99, $4.99, or $9.99 a month for
exclusive content, such as subscriber-only chats in Twitter Spaces and
special subscriber badges.
- Subscriptions are now accessible through the "Monetization" tab in Twitter settings, according to Musk.
- For
the next 12 months, Twitter users who offer subscriptions will receive
all the money they earn, minus the 15% to 30% cut that Android and iOS
charge, he said.
- After that time period, Twitter will take a small cut of creators' earnings.
- The
monetization is only available to U.S. users who are 18 and over and
have tweeted recently with at least 10,000 active followers.
- Subscriptions is largely the same as Twitter's Super Follows feature launched in September 2021. Since the release, Super Follows "never seemed to gain much traction," Engadget reported.
- The
rebrand is viewed as a way to boost revenue at Twitter, which is now
"roughly breaking even" after initiating cost-cutting measures,
including mass layoffs, and seeing a return of advertisers, according to Musk.
