| Birmingham, U.K.-based privacy-first adtech startup Covatic has raised a $5M Series A funding round led by Manchester-based VC investor Praetura Ventures. Covatic
specializes in an alternative advertising solution that enables
targeted ads without extracting, collecting, or sharing individual
consumer data. - Covatic
claims its solution can maintain user privacy while providing brands
with information about their target audiences by storing consumer data
within a user's device rather than the cloud.
- The
startup's technology purports to identify when, where, and how an
individual interacts with shown advertising content, which allows brands
to deliver content that drives engagement among their target
audience(s).
- According to the website, Covatic's technology is ID-less, Cookie-less, non-tracking, and covers all major platforms.
- The company plans to use its fresh funds to improve and scale its platforms and acquire more customers.
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