| Community Corner Last week, we asked our marketing community, "How do you handle the pressure to continually produce results in a rapidly changing landscape?" Here are some highlighted responses we received: - Christopher Brereton (p/ChristopherBrereton),
Chief Product Officer at Sidebench, answered, "I find that the
landscape changes SO incredibly fast that keeping up is tough. However,
the principles seem to stay the same. So stay focused on the principles
and use the tools you need as you need them. Don't get too caught up in
the latest hype cycle... be seeking out the new channels that seem like
they may have merit and be experimenting BEFORE the hype cycle."
- Tim Kilroy (p/timkilroy), CEO at TimKilroy.com,
answered, "There is enormous pressure to generate results for agencies
and marketers… So agencies and marketers all go crazy chasing the latest
techniques and channels to prove their worth...and as marketers, we
tend to express our value in the way that makes sense to us (you know
ROAS, CTR, Impressions, CVO, etc.). So the solution to "everything
changes so fast" is to watch your MTM (Metrics That Matter) - namely
things like overall traffic & revenue, or MER (Marketing Efficiency
Ratio) or total number of leads. Those real metrics (that are created
with your own data) will provide you with a cleaner look at the impact
of your marketing on your business!" You can read Tim's full comment here.
Join the conversations at Inside.com, and we may shout out your name and business or contact you for more! ⭐️ |
