The Figures: Data from Gartner shows that the primary reason that executives are increasing investment in AI is to improve customer experience and retention. Only 17% of executives report using the technology for cost optimization, which is the benefit most commonly promoted for the technology.
Perception: While most consumers remain concerned about the use of AI, only 5% of executives believe that the negatives outweigh the benefits when analyzing the risks associated with AI.
Catalyst: 45% of executives reported that the publicity caused by the launch of ChatGPT was why their company increased investment in AI technology.