During its Q1 earnings report, TelevisaUnivision announced plans to drop the Vix+ brand, unifying its streaming offerings under the single Vix banner.
The company will continue to offer a paid subscription tier alongside its free ad-supported platform.
- Revenue climbed 6% in Q1 to $1.1 billion; US advertising grew, but by just 2%.
- According to CEO Wade Davis, though consumers have responded positively to the company's two-tiered approach to streaming, having entirely separate services entailed unnecessary "operational complexity" and caused confusion