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The figures: New data shows that 27% of Americans spent less in Mar. 2023 than in Mar. 2022. 55%, however, believe that their spending will increase in the next 12 months. Gen Z: Gen Z is one of the few generations increasing spending, with 32% expected to spend more on non-essentials in 2023 than in 2022 and 54% expecting their income to rise this year. Divide: The most significant reason credited for the divide between Gen Z and other generations is their decision to live rent-free. 49% of Gen Z in the Western world continue to live with their parents, increasing their disposable income. |
