Relevance: Roblox games gained a lot of popularity during the initial outbreak of COVID-19, when many young gamers used the platform to socialize online, and has remained one of the top online games ever since. Roblox went public on March 10, 2021, with an IPO on the NYSE. According to data from Finbold, "Roblox" has positioned itself as the lead revenue generator on mobile platforms. Which brands should care: Roblox is iPhone gaming's biggest earner with $3M in daily revenue, and Apple gets 30% of that. The distant second in the revenue generation is "Clash of Clans," followed by "Candy Crush Saga." Game developers can create and publish their games on the Roblox platform to reach a large user base and generate revenue through in-app purchases. |
