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What happened: Google plans to change up its search results by integrating an AI chatbot along with short videos and social media posts, according to The Wall Street Journal. Details: In response to Microsoft's OpenAI-powered Bing AI and other advancements, Google wants to shift away from the traditional "10 blue links" format in web results and make its search engine more “visual, snackable, personal, and human,” the WSJ writes. Why it matters: Any changes to Google Search are likely to significantly impact traffic for website owners, publishers, and content creators. According to Statista's Digital Market Insights, global search advertising revenue amounted to $260B in 2022 and is expected to reach $400B by 2026. Google's dominant position makes even a slight decrease in market share equivalent to billions of dollars in lost revenue. What's next: Google is expected to announce new features related to the search changes, including a possible AI chatbot code-named Magi, at its I/O event on Wednesday.
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