| Tech start-up Immertia introduces an AI-powered "Hologram Concierge" concept that turns product packaging into an interactive consumer experience. The
Hologram Concierge concept utilizes AR technology to create a lifelike
holographic assistant that emerges from the product packaging when
scanned with a smartphone camera. - The
assistant provides detailed information about the brand and product
while clickable virtual links and three-dimensional content appear in
the surrounding environment.
- Immertia's Managing Director, Dave
Chaffey, sees great potential for the technology in the packaging
industry, offering interactive and immersive experiences.
- The
Hologram Concierge allows packaging manufacturers to enhance
interaction, share more information, and offer engaging content,
ultimately driving sales.
- Immertia is integrating two prototype technologies to create a human concierge to answer real-time product-related questions.
- Nextech AR and Bothwell Cheese have partnered to introduce a smart packaging experience featuring human holograms, using Nextech AR's technology to display QR code-triggered and floor-anchored holograms.
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