| Peloton unveiled its new brand identity on Tuesday. The firm aims to be viewed as more than a fitness bike company. - Peloton announced three content membership tiers while revealing its brand shift.
- The memberships include Peloton App Free, Peloton App One, and Peloton App+.
- The firm also unveiled Peloton Gym, a new content feature that includes "written-out" exercise regimens with supporting videos.
- "With
this brand relaunch, we're reflecting the vibrancy and fullness of
everything Peloton has to offer," said Peloton's chief marketing
officer, Leslie Berland.
|
