What the numbers say: Most people love listening to streaming audio during certain summer activities. 77% of people are interested in listening to streaming audio, podcasts, or music while on a road trip. Traveling, in general, got 72% of the votes. Being outdoors brings more chances to listen to music, as 65% responded positively to that. Relevance: Veritonic released a survey discussing people's audio interests in the summer. Veritonic surveyed listeners across the U.S. who listen to podcasts and streaming audio. Beach days and poolside lounging earned 50% and 42% of responses, respectively. Not as many people are listening to music while eating outdoors and camping. More data: 72% of respondents said they listen to streaming audio on road trips, and 63% said they listen to podcasts during the trips. Podcasts are the most popular when someone is bored in the summer, as 66% of respondents said they prefer them at that time. |
