| As
the rise of YouTube simulcasts of podcasts continues, Podscribe, the
advertising verification and attribution platform, has unveiled a new tool that allows advertisers to track how their commercials are doing. The
YouTube Conversion Modeling feature lets advertisers see how a
simulcast campaign is performing and compares it to the podcast campaign
performance. - The two campaigns will show up in a unified dashboard, so advertisers don't have to go to multiple places to track performance.
- Brands
may have been leery about advertising on YouTube in the past due to a
lack of attribution, so this could open up a new revenue stream.
- Podscribe applies the audio conversion rate to YouTube views for the ad and episode.
- "Many
consider using the audio conversion rate to video as conservative since
downloads and views have different qualities. Given more data, we may
consider adjusting to perhaps use a 1.25x the audio conversion rate on
YouTube," said Podscribe CMO Amelia Coomber.
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