Rockstar Energy, owned by PepsiCo, is collaborating with PUBG Mobile to integrate gaming, TV, music, and fashion as part of its "Fuel What's Next" campaign.
PUBG Mobile is a popular battle royale game that has generated over $9B in revenue since its release in 2018.
- The
campaign features actor Angus Cloud from the TV series Euphoria who is a
brand ambassador for Rockstar being added to the game.
- The campaign is intended to celebrate personal growth and unlock one's potential.
- The
game with Angus Cloud as a character will be live-streamed on Twitch
during an event featuring a performance from Don Toliver.
