Snickers partners with Bryce Young

 

Snickers partnered with NFL prospect Bryce Young to launch an ice cream bar.   The promotion was launched to coincide with last week's NFL draft.  The limited-edition ice cream bars will be available at select locations in Kansas City.  Snickers is also bringing back its "Rookie Mistake of the Year" program, encouraging fans to share their rookie mistakes on social media for the chance at different prizes.  The Rookie Mistake program has historically been successful in helping to make the brand more relatable and build brand loyalty.  This campaign is part of a 20-year sponsorship with the NFL.