Snickers partnered with NFL prospect Bryce Young to launch an ice cream bar.
The promotion was launched to coincide with last week's NFL draft.
- The limited-edition ice cream bars will be available at select locations in Kansas City.
- Snickers
is also bringing back its "Rookie Mistake of the Year" program,
encouraging fans to share their rookie mistakes on social media for the
chance at different prizes.
- The Rookie Mistake program has
historically been successful in helping to make the brand more relatable
and build brand loyalty.
- This campaign is part of a 20-year sponsorship with the NFL.
