A recent Association of National Advertisers study revealed that 56% of marketing executives express interest in supporting diverse suppliers.
Despite this, just 38% of diverse suppliers received more investment or support in 2022 than the previous year.
- The figures indicate a growing awareness of the need for representation.
- Achieving
diversity in marketing suppliers requires concerted efforts to bridge
the gap and ensure equitable representation across all aspects of
marketing.
- While hiring diverse talent and companies on the
production side is progressing, there is a lack of investment in diverse
suppliers for media-related activities.
- Despite the figures, 46% of diverse suppliers believe they will receive more support in 2023.
