Tesla CEO Elon Musk said the company plans to explore advertising options.
The EV manufacturer has never used traditional advertising channels to sell its products.
- Musk told shareholders on Tuesday that Tesla would "try out a little advertising."
- Musk noted that shareholder Kevin Paffrath previously critiqued the company for failing to make non-Tesla fans aware of the company's products.
- Wedbush analyst Dan Ives suggested that Tesla's move was a response to rising competition in the EV market.
- No information was provided about whether Tesla had begun developing an advertising strategy.