YouTube has announced the launch of new ad formats for its Shorts platform.
The changes are aimed at increasing monetization opportunities for creators.
The move is expected to boost revenue to help YouTube compete with TikTiok in the short-form video space.
- The new ad format will create more opportunities for monetization for creators and make it more attractive for them to post and share content on YouTube.
- The move will see video reach campaigns now extended into shorts where users will be paired with ads that suit their content preferences.
- The feature has been released in time for the IAB NewFronts.
- The new system will use AI to maximize the reach and impact of campaigns run on Youtube across all its different ad formats.
