The Figures:Football remains the most watched sport globally by a significant margin, with over 50% of the world watching the sport. Basketball is a distant second at 40%, while American football does not crack the top 10.
How:Most people watch sports live on TV or online; a surprisingly small 30% of people watch sports live in person.
News:Amazon is investing in improving the viewing experience and advertising experience for the Thursday Night Football games it airs on Amazon Prime. Streaming wars have quickly consumed the sports industry, with Apple also getting exclusive deals for some MLB games and all MLS games.