Amazon plans to launch an ad-supported tier for Prime Video. The discussions come as the e-commerce giant seeks to generate more revenue from its entertainment business, reports the WSJ. Discussions about an ad-supported Prime Video tier have been taking place at Amazon for weeks. - The talks come after rivals Netflix and Walt Disney developed similar ad-supported plans.
- The WSJ reports that ad buyers have been pushing for wider access to Amazon's premium shows and movies.
- Amazon is also in talks with Paramount Global and Warner Bros Discovery about offering their ad-based streaming services through Prime Video Channels.
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