BuyBuy Baby may find buyer

me 6/07/2023 05:21:00 AM

Two bidders are reportedly interested in BuyBuy Baby.

The brand is owned by Bed Bath & Beyond, which is liquidating its assets after filing for bankruptcy.

Bed Bath & Beyond planned to shutter its namesake stores and its BuyBuy Baby outlets.

Online baby registry Babylist is reportedly interested in buying BuyBuy Baby's trademark and domain.
An unknown bidder plans to buy the brand and keep 75% of its locations open.
Bidders have yet to show interest in Bed Bath & Beyond's banner, but some are considering acquiring its digital assets.