Nike will begin selling products through Macy's.

 

Nike will begin selling products through Macy's.  The footwear brand previously backed out of a wholesale partnership with Macy's as it focused on building out its D2C business. Nike backed out of a wholesale deal with Macy's in 2021. The footwear retailer also cut ties with DSW and Urban Outfitters. Nike now plans to sell through Macy's website and at "key locations," said Macy's CEO Jeff Gennette on Thursday. Nike products will expand to more Macy's locations next year.