Edelman introduces B2B Marketing Unit

 

Edelman, the world's largest PR firm, has established 'Edelman Business Marketing,' a new company unit for worldwide B2B clients.  This new specialized division aims to drive business demand and ROI for B2B clients using key strategies.  Edelman Business Marketing leverages a dedicated team of nearly 100 global B2B specialists with experience serving clients in aerospace and defense, energy, financial services, food and beverage, healthcare, and more.  According to the company website, the newly launched B2B marketing unit incorporates various marketing strategies, which include using data-driven research to target key audiences, creating compelling content for thought leadership programs, engaging buyers at critical stages of their customer journey, and optimizing martech.  Edelman's annual revenue reached nearly $1.1B in 2022, a 12.8% increase YoY.