Intel is rebranding its processors after 15 years by introducing a simpler naming scheme. With its upcoming Meteor Lake CPUs, Intel will replace the traditional "i3/i5/i7/i9" naming with "Core 3/5/7/9." For example, the Intel Core i3 will be known as Intel Core 3. - Generational information will still be included at the end of the name, such as "Intel Core 9 processor 1300AB."
- Similar to Apple, higher-end processors will include "Ultra" in their branding, signaling increased performance.
- Intel also plans to drop generational marketing, so the upcoming Meteor Lake chips won't be labeled as the "14th gen."
- The company claims the change aligns better with customer feedback for clearer processor names.
Intel plans to roll out the changes in the second half of 2023, with the release of Meteor Lake PC processors manufactured on the Intel 4 process node. - The processors are said to bring improved graphics performance and power efficiency and include a "VPU" for AI tasks.
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