Uber introducing video ads

 

Uber plans to introduce video ads in its ride-hailing app, Uber Eats, and Drizly.  The ads will begin in the U.S. this week and will expand to the U.K., France, and Australia later this year. The ads will appear during trips or while users wait for a ride, or after placing orders in Uber Eats and in search results in Drizly, the alcohol-ordering app Uber acquired in 2021. The ads will be up to 90 seconds long and will use user data to target relevant content. Tablets with ads will also be placed in some Uber cars. While the ads will be muted by default in apps, audio will play on tablets in cars. Users will have the option to opt out of ad targeting but not ads altogether. Ad sales are a significant part of Uber's growth strategy. The company has already been selling static display ads on Uber Eats since 2019 and in its ride-hailing app since last year. It aims to generate $1B in ad revenue by 2024.