Linked launches new AI-powered B2B marketing tools

 

Microsoft-owned networking platform Linkedin has just launched several new AI-powered B2B marketing tools to streamline different tasks.  The offerings include new ad formats, a new ad copy suggestion tool, a CMO scorecard, an API for audience insights, and a B2B index and leaderboard.   Linkedin's new ad copywriting suggestion tool allows marketers to input their content and receive generated copy suggestions that align with a brand's identity. It is currently available to select customers in North America but is slated to expand to other locations in the coming months.  The platform's new ad formats provide options for in-stream video ads, inbox-placed conversation ads, and thought leader ads.  The CMO scorecard enables marketers to gauge the effectiveness of their marketing strategies based on engagement, branding, and linkage to purchases.  The B2B index awards a score based on brand investment, outcomes, creative quality, and overall effectiveness, while the B2B leaderboard ranks companies on different scales.  Linkedin research shows that nearly eight in 10 B2B marketers plan to increase their generative AI usage.