Multinational donut and coffee chain Dunkin

 

Multinational donut and coffee chain Dunkin' (formerly Dunkin' Donuts) is incorporating AI marketing solutions from HubKonnect to create hyper-personalized marketing campaigns and improve ROI tracking.  The marketing campaigns focus on individual U.S.-based Dunkin' locations and are aimed at leveraging different datasets to appeal to customers.  NY-based HubKonnect is a location-based integrated marketing platform with an "AI Brain" that can provide specific insights about a store location by analyzing demographic data, mobile data, custom consumer personas, proprietary data, and more.  The technology can even pick up on ordering behaviors, which can vary based on demographics, distance from the physical store, how they get to the store, and other factors.  HubKonnect claims its technology results in an average ROI of 6% to 10%. Other quick-service restaurants (QSRs) that use HubKonnect include McDonald's, Wahlburgers, Chick-fil-A, and Bojangles.