Puma expands its metaverse efforts with the launch of Black Station 2, allowing shoppers to purchase NFTs and redeem them for physical goods within two digital worlds. The two digital spaces within Black Station 2 are Unkai, inspired by Shibuya, Japan, and Unter, reflecting the Berlin club culture and offering an immersive shopping experience for Puma customers. Puma plans to leverage the metaverse platform for new footwear releases, with the Fast-RB running shoe being the first drop on Black Station 2. - Customers can purchase Materializer NFTs representing physical shoes or digital collectible NFTs using cryptocurrencies or credit cards.
- Puma has partnered with MoonPay to manage NFT transactions and provide Web3 infrastructure for Black Station 2, further solidifying its commitment to exploring the potential of the metaverse.
- The launch of Black Station 2 aligns with Puma's goal to enhance its "Web3 footprint" and integrate the metaverse concept into its overall retail strategy, complementing physical stores and e-commerce operations.
- Puma's Puma Pass membership program, formerly Nitro Collection, will offer members early access to new products, adding value to its community.
According to Dune Analytics' data, Nike leads the companies that have profited the most from the sale of NFTs, followed by Dolce & Gabbana, which has sold about $23.67M. |
