What the numbers say: As of Q1 2023, Roblox Corporation, a gaming company, maintained a daily active user (DAU) count of over 66.1 million worldwide, according to the Q1 2023 report released last month. Roblox experienced substantial growth in DAU since the start of the global COVID-19 pandemic in early 2020, and it has managed to retain and expand its user base. However, the company's user growth has been slowing down since 2022. Relevance: Roblox said its revenue and DAU count for the Q1 of 2023 is up 22% year-over-year. According to a statement, it saw $655.3M in quarterly revenue. Impact: Roblox, known for its vibrant aesthetics and popularity among young gamers, has often been associated with being exclusively for children. This perception held until mid-2021, as most Roblox players were 13 or younger. However, as of Q1 2023, approximately 36.9 million Roblox gamers are 13 years or older, surpassing the 28.7 million younger users. The company revealed that its fastest-growing demographic consists of users aged 17 to 24, demonstrating Roblox's efforts to attract a broader audience. |
