Mars-owned candy brand Skittles is celebrating this year's Pride Month by featuring content from LGBTQ+ storytellers. Customers can access the stories via QR codes on Skittles' limited edition Pride Month packaging. Skittles adopted the slogan "There's a story in every rainbow" for its Pride Month campaign. - The QR codes link customers to a collection of stories from LGBTQ+ storytellers on Audible, which can be streamed free of charge until July 31.
- There are several story categories that listeners can choose from, including Queer Fiction, Real People, Real Voices, and Audible Theater Originals.
- According to a press release, the limited-edition packaging was designed by artists within the LGBTQ+ community.
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