Spotify has launched an ad analytics service for advertisers to measure the performance of audio ads on the platform. Spotify Ad Analytics launched today in 11 markets: the U.S., U.K., Canada, Mexico, Brazil, France, Germany, Italy, Spain, Australia, and New Zealand. This offers a set of tools that will allow advertisers to measure just how effective their ads are during podcasts and music. - They can also enable ad tracking when they install the Spotify Pixel onto their site. That will send results to a centralized dashboard at no extra cost.
- The interface tells you how well an ad performed based on multiple data points.
- "With the launch of Spotify Ad Analytics, we're making it easier for our customers to access more full-funnel measurement solutions to unlock greater impact globally," said Per Sandell, VP of product at Spotify. "The introduction of this new service is a critical step to proving that Spotify is not only a destination to align your brand with culture, but it's also a place to achieve your marketing goals and business outcomes."
|
