Swedish furniture giant Ikea plans to display a 19-foot statue of its iconic Frakta

 

Swedish furniture giant Ikea plans to display a 19-foot statue of its iconic Frakta blue shopping bag in Chicago, Houston, and New York.  The massive statue will feature QR codes linking to AR experiences with animated special offers.  The outdoor marketing campaign will kick off in Chicago's Millennium Park on June 17-18, followed by an unspecified location in Houston on June 24-25, Texas, and finally in New York's Madison Square Park once outdoor conditions are suitable.  It is an extension of the "The Giving Bag" video ad, which Ikea debuted in March. The commercial features a young boy who has just moved house, opening a Frakta blue shopping bag full of new home items.  Ikea has pledged to invest more than $2.2B over the next three years to boost its U.S. presence.