The Indian government set new, strict guidelines around the use of tobacco products in streaming shows and films. The new rules take effect in three months. Any show featuring characters smoking or using other tobacco products must now feature anti-tobacco PSAs at their start and midpoints. - Specific scenes in which characters smoke will also carry health warnings at the bottom of the screen.
- As well, an audio-visual disclaimer detailing the unhealthy consequences of smoking will be required.
- Streamers are also prohibited from featuring any specific cigarette or tobacco brands.
- Over 260 million adults in India use tobacco in some form; the country remains one of the world's largest tobacco consumers.
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