| London-based WPP, the world's largest advertising agency, has partnered with software titan Nvidia to launch a new generative AI-powered content engine. This latest offering enables creative teams to accelerate the creation of high-quality advertising content. - According to a press release, the joint offering is built on Nvidia's Omniverse Cloud,
a comprehensive PaaS providing a full-stack cloud environment that
developers and enterprises can leverage to design, develop, deploy, and
manage industrial metaverse applications.
- The
new content engine leverages an ecosystem of 3D design, manufacturing,
and creative supply chain tools from Adobe and Getty Images to fuse 3D
content creation and generative AI.
- Both
companies claim the core generative AI technology helps ensure that the
content generated is fully aligned with a client's brand and allows
brands to deliver realistic, personalized, and engaging experiences at
scale.
- WPP clients worldwide will have exclusive access to the new content engine.
|
